Trademark Registration
The registered trademark symbol (®) is a symbol that provides notice that the preceding word or symbol is a trademark that has been registered with a national trademark office. Trademarks not officially registered can instead be marked with the trademark symbol ™.
A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colors, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark.
Reasons Why Trademarks Are Important to Your Business
1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services.
2. Trademarks make it easy for customers to find you. The marketplace is crowded and it’s hard to distinguish your business from your competitors.
3. Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform when looking for your products and services.
4. Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows the more valuable your brand will be.
5. Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates.
6. Trademarks are a bargain to obtain. Usually a Trademark is valid for 10 years after registration.
The registered trademark symbol (®) is a symbol that provides notice that the preceding word or symbol is a trademark that has been registered with a national trademark office. Trademarks not officially registered can instead be marked with the trademark symbol ™.
A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colors, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark.
Reasons Why Trademarks Are Important to Your Business
1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services.
2. Trademarks make it easy for customers to find you. The marketplace is crowded and it’s hard to distinguish your business from your competitors.
3. Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform when looking for your products and services.
4. Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows the more valuable your brand will be.
5. Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates.
6. Trademarks are a bargain to obtain. Usually a Trademark is valid for 10 years after registration.
